As a listener to talk radio, I often find myself imagining what other listeners are feeling viscerally about what's coming out of their speakers. Knowing much of the direction given to or taken by today's talk masters (Find a hot topic and take a stand - preferably an unpopular one.) to make the phones ring, gives me more insight and appreciation for those who do it with talent that attracts, instead of talk that attacks.I remember hearing about a poll taken among American talk show junkies. While all admitted to being hooked on the conversation of the airwaves, over 80% said it didn't make them feel good. While this may not be the purpose of any given topic, it can be a byproduct of what may be the most be the most powerful tool a host can use: respect for every caller.
I've never met George Noory, but I can't help but feel that he would be the same kind individual in person as the one heard by millions on "Coast To Coast AM". While his topics may not elicit heated arguing, his listener etiquette is quite endearing.
Singer/songwriter Paul Williams once said, "There are those who listen and those who wait to talk." George and others who understand the long lasting benefits of this dynamic are reaping the rewards of loyal ears. These are the listeners who will stop a host and say, "I'll never forget when..." and go on to describe an act of radio kindness. Anyone can pot down a caller who disagrees, but a real talent can adjust the sails to capture the wind.
If the pen if mightier than the sword, perhaps the respectful approach can be just as persuasive. I applaud those who have the foresight to take the high road to the top of the ratings mountain.
Listeners may or may not remember what you said today, but they will long remember how you made them feel.
