Monday, November 24, 2008

A Radio Moment

"I just had a YouTube moment," the email from my dear friend, Bill Young, read. He had just stumbled upon a great piece of rock and roll radio history. It was the legendary Rick Shaw's final set on Magic 102.7 in Miami where he had endeared himself to legions of adoring fans.

It's hard to watch this beautiful goodbye from a gentle giant without realizing what a gift radio was for so many from that era who got to do what others have only dreamed of. At one point, he says that disc jockeys back when he started, "weren't burdened with that 'Here's how we used to do it mentality,' because no one had ever done what we were doing."

Funny thing about radio, it has a way of giving you the opportunity to touch millions, one listener at a time. When all is said and done, what they will remember most is how you made them feel.

Whether you are a seasoned pro like Rick Shaw or just getting started and wondering if radio is still a fun place to be, what you are about to watch will give you glimpse into the soul of a real broadcaster.