Born To Broadcast

Jim Rose is a broadcaster. From his home in Houston twice each week he passionately edits a newsletter that is read by many of the most brilliant minds out-of-broadcasting. That's right. I said, "Out of broadcasting."

Each week as I read Jim's wonderful newsletter I can read between the lines of the countless emails he shares. They are the words of some of the best talents ever to grace the airwaves. They write about the fun they had and how much they loved working side by side. Their unselfish tributes to their mentors speak volumes about why they chose radio in the first place.

I find it ironic that they no longer do what they were born to share. Somehow, something happened along the way. These magnificent communicators were silenced and sent on their way. Forget the fact that they weren't through giving it their all.

I dare say that if you asked many of them this question: "If you could make a comfortable living doing your kind of radio again, would you consider coming back?", the answer would a resounding, YES!

Imagine the program directors who still know how to create excitement; the general managers who thrill to letting their competition know that their station will not be outdone; and the radio personalities who can still touch one listener at a time.

Imagine what listeners could experience once again.

Radio is something you never forget how to do. It gets in your blood and runs through your soul. It can't be explained; only experienced.

Perhaps one day soon, some brilliant mind will tap into this goldmine of talent and passion. Perhaps someone will realize that how someone listens to our beloved radio has nothing to do with why they listen. Ipod or transistor, the dynamic remains unchanged. People still laugh, cry, and are moved for the same reasons. Many of those who learned how to do it haven't forgotten how. Nor have they forgotten the day they realized that they were...born to broadcast.