Red McCombs is about as big a dreamer as you could ever hope to meet. As as a professional sports owner, (Vikings and Spurs), broadcaster, cattle baron, automotive mogul, land developer, and philanthropist, Mr. McCombs has an uncanny ability to see the future and , perhaps more importantly, appreciate the present.
During a recent visit, Red shared something with me that might help you to understand your role as a professional broadcaster. He said that at the beginning of every camp he would talk to young NBA and NFL players in an effort to put their careers in perspective.
He told them, "You are in a position to do what many only dream of and will someday look back and realize what a golden opportunity you were given. You get to compete with the best in the world. Think about that. You will take to the court (or field) with the best there is. How you take advantage of this place in your life is up to you."
Red's words can ring true for those given the grand gift of radio responsibility. Every microphone is an chance to give your audience the "best in the world." Who is to say that what comes out of speakers in a small market can't be as powerful and polished as any other market.
When I asked Red what motivates him, he gave me an insight into someone whose life is filled with purpose and gratitude.
"At the beginning of each day, I thank the Lord for another opportunity. And, at the end of my day, after saying my prayers, I think about what I might have done to make a difference, to be a good husband, father, business partner, and human being."
Words of wisdom from a man who has never taken for granted the good fortune to share his talents with "the best in the world."
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