A media icon an fellow member of the Texas Radio Hall of Fame is celebrating 50 years on You see, in 1972 when I was program director of KTSA-AM here in the Alamo City, we were about to celebrate the station's 50th anniversary and thus, set out to find every personality who had graced KTSA's airwaves in the past.
The man who was unquestionably the biggest name to fit that bill had retired in the late 60's and was enjoying life on his ranch. I made it my mission to find him and extend an invitation to treat his fans to 2 hours of fun on this special day.
He was very gracious and said he'd be happy to be a part of our on-air celebration.
When the day came, (a Saturday) it was like he had never left. The phone lines exploded with loyal fans who had missed his legendary style. In fact, things went so well that he didn't want to stop the show and ended up doing two extra hours.
The experience had made this man realize that what he was born to do was something he could do forever. He had been bitten...again.
The following Monday a gift arrived for our owner, Bernie Waterman, as way of saying, "I'd like to come back." It was a case of Lone Star Beer.
It was around that time that
While there were no on-air openings at KTSA, the "icon" joined the sales force and was very successful. Still, that's not where his heart was.
Finally, the opportunity presented itself and he joined the air staff.
When I returned to
Congratulations to Ricci Ware on this magnificent career and for listening to the radio in his heart.
The beat goes on.
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