Monday, March 24, 2008

Radio That Still Works

The audio coming from the radio in this video is actually being broadcast through this receiver. Ghost radio? Hardly. You see the owner could not stand to listen to today's radio coming from such a fine piece of vintage artistry, that he fired up a micro-radio station to play the tune.

As he puts it, "There's something that tickles my sense of the absurd to have a computer playing mp3s of vintage programming driving a mini-transmitter so a 50-70 year old radio can relive it's glory."

Can radio relive it's glory?

Yes and no.

What we heard in the past belongs to the past. However the ingredients that made it great are as valid today as when this 1950 vintage Hallicrafters S-40B radio was built. Real radio has always been about the moment. Even the pre-recorded serial programs from the early days of the medium contained a sense of the unexpected.

Another timeless glory-element is the simple technique of "wowing the audience." While the iPod generation may have no memory of glory radio, they can certainly be wowed by it's sense of theater. It's what makes YouTube go round. Creativity will never go out of style.

Foremost is the human voice. The person behind the microphone has always made the difference. Great communicators have always enjoyed the freedom to do it their way and the permission to grow with the listener.

What was glorious about the past is the secret combination that will re-open the vault. Those who use it, will find radio that still works waiting inside.

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